There are many advantages to using a website development agency melbourne. In fact, there are far more advantages than disadvantages. Honestly, it is closer to being a natural growth to the web community than other website building platforms. While it is true the best website builders possess some great SEO features integrated into them, they often fall short of the more robust array of possible optimizations in WordPress. To be truthful, WordPress really does not belong in the same league as its competitors. But what are the advantages and disadvantages of working with an ecommerce development melbourne company? Before we answer that, we need to take a look at how WordPress works. WordPress essentially serves as the core interface of all of your website builders and allows your site visitors to get involved in the customization process. Let us take a closer look at some of the advantages of working with WordPress and how it may impact your own optimization. One of the most fundamental aspects of web design melbourne is to provide a flexible and customized theme for your website designs. Themes are the backbone of all customization and provide the framework upon which your site rests. In order to take full advantage of WordPress, your themes must have the ability to adapt to changing market conditions and be easily customized to meet varying user preferences. WordPress themes have a great variety and allow you to create your very own customized design which can fit your business perfectly. The theme engine itself also offers quite a few benefits and advantages. One of these best themes is the WYSIWYG (what you see is what you get) theme engine. This theme engine enables you to easily navigate through all your WordPress website designs and select the one that best fits your business. All the codes are hidden in the html files and you don't have to worry about any ugly FTP tricks. You can get highly specialized templates which are exactly what you need to build a very professional looking site. The disadvantages of web development melbourne templates is that they are very minimal compared to other website designs. It does not support secure transactions, which means that you can't include shopping cart plugins or any security-related add-ons with your website designs. Also there are not any support provided for PHP programming and you would need to integrate external modules for additional features. Some of these external modules even break your codes and add additional features which are not really necessary for your websites. In case you need additional features, then you would require either an Open SSL Certificate or a WordPress version which has support for XML Sitemaps. Unfortunately neither of these options are available with WordPress themes due to the fact that they have not been built-in to the default WordPress installation. The best solution for this is to use a third party plugin called All in One SEO. With this plugin you get built-in support for canonical Urls, sitemaps, URL rewrite, canonical links, canonical paths, canonical titles, and many more. This plugin also provides additional SEO functions like Meta tags, alternate texts, full URL for local web pages, and many more.